The Guess Company was originally started by Paul and Maurice Marciano in 1981. During the 1980s Guess was one of the most popular brands of jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, in 1983 a men's line debuted. In 1984 Guess introduced its new line of Guess watches
known as "Guess", "Guess Steel", and the "Guess Collection". The watch line is still in existence today, and has been joined by a number of other accessory sidelines.
Today this brand is worth over a billion dollars and has been advertised in fashion lines all over the country. Guess has also provided clothing and accessories for major picture movies. Guess is currently an American upscale clothing line brand that also markets other fashion accessories, such as watches, jewelry and perfumes.
Spring 2007, Guess entered a new phase with their GC watch collection. The newest additions of Guess watches are in response to the growing demand for designer watches featuring eye-catching designs, and high-end prices. The GC menís collection now ranges between $200 and $1,200, while the women's watches are being sold between $200 and $1,000.