Hugo Boss AG is a German luxury fashion and style house based in Metzingen, Germany. In 1924, Hugo Boss started his clothing company in Metzingen, a small town south of Stuttgart, where it is still based. Today they manufacture many types of fashion clothing and accessories including Hugo Boss Watches
There are two core brands, Boss and Hugo. The ranges are: Hugo Boss Black, which includes modern classic clothing in both menís wear and womenís wear. Hugo Boss Orange, which includes originally quirky styling with bohemian influences in both menís and womenís wear. This line was re-launched in 2010 as denim based casual wear. Boss Selection, which includes only high priced menswear aimed at a mature market with an emphasis on English tailoring styles. Hugo Boss Green, which was previously known as Boss Sport, includes golf-style active clothing in both menswear and womenís wear.
Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products. These include agreements with Samsung and HTC to produce cell phones; C.W.F. Children Worldwide Fashion SAS to produce children's clothing; Shiseido and Procter & Gamble Prestige to produce fragrances and skincare; Movado to produce watches and Safilo to produce sunglasses and eye wear.