The Diesel company was originally started by Renzo Rosso and Adriano Goldschmied. Today this brand is worth billions and the companies annual revenue is currently over a billion dollars with most of the revenue coming from denim sales. Currently some of Diesel's accessory collections include eyewear (made with Safilo), jewelry and Diesel watches (made by Fossil), and fragrances made by L'Oreal. Currently most styles of the Diesel watch collection caters to young demographics and Disel watch brand is gaining great popularity in the wrist watch global market.